Who we are
We’re the team behind JetMetrics — a visual analytics tool for Shopify brands and consultants.
It helps you see how your metrics connect, what drives changes, and where things start breaking (before your revenue does).
But JetMetrics is just part of what we do.
We also create practical resources to make e-commerce analytics radically clearer:
→ Looker Studio templates
→ Metric Maps & Driver Trees
→ Guides, cheatsheets & frameworks — basically anything that helps make sense of the mess that is e-commerce data.
You can browse everything we’ve made in our catalog.
All of it is built around the same idea:
Analytics should explain. Not confuse.
Why we started this newsletter
We publish a lot — articles, metrics, frameworks, product updates, daily posts on social.
But we know most people don’t have time to follow everything.
That’s why we created this newsletter: to make it easier to stay in the loop, without the noise.
One place, once a week — with just the most useful things we’ve shared.
For people who value clarity, think in systems, and use analytics to make better decisions.
One email. Every Sunday.
Each week, we send you:
One practical article about e-commerce metrics and decisions
What’s new in JetMetrics — what we’ve improved and why it matters
Our top posts from LinkedIn — only what people really cared about
It all lands in your inbox.
No spam. No fluff. Nothing gets lost.
Why subscribe
Because most analytics content is either too technical or too shallow.
We try to hit the middle: clear, practical, and actually usable.
If you care about metrics — and want them to make more sense — you’ll feel at home here.
